ASA — The Advocacy Society for the Arts
The Advocacy Society for the Arts is a platform dedicated to empowering Armenian artists by providing access to grants, fostering collaboration, and advocating for the growth of the creative economy.
https://www.asaarmenia.org/
The Advocacy Society for the Arts is a platform dedicated to empowering Armenian artists by providing access to grants, fostering collaboration, and advocating for the growth of the creative economy.
https://www.asaarmenia.org/
about
SoundCrit rethinks artistic feedback through listening
SoundCrit is open to music producers, music makers, and songwriters who want to develop their artistic ear and receive constructive, fair feedback on their work.
Instead of analyzing a work as a product or performance, the team of professionals will explore how we perceive it: how sound shapes time, space, and imagination.
The SoundCrit practice draws on the ideas of Salomé Voegelin, a leading thinker in sound studies.
As she argues: "Listening is an invisible engagement; it produces knowledge not by seeing what is there, but by sensing what could be."
Every listener constructs a temporary world through sound. We translate this idea into method.
Instead of analyzing a work as a product or performance, the team of professionals will explore how we perceive it: how sound shapes time, space, and imagination.
The SoundCrit practice draws on the ideas of Salomé Voegelin, a leading thinker in sound studies.
As she argues: "Listening is an invisible engagement; it produces knowledge not by seeing what is there, but by sensing what could be."
Every listener constructs a temporary world through sound. We translate this idea into method.
Open Call
We invite artists to submit tracks (up to 10 mins) via Open Call with a few lines of context.
The works are anonymized and played in sequence.
Listeners provide feedback before knowing the author. All comments must be specific, generous, and honest.
Only at the end does the author reveal themselves and add reflections.
We use a methodology designed to ensure multi-layered feedback:
Click here to get the participation form.
Deadline: 13 November
Results: 14 November
The works are anonymized and played in sequence.
Listeners provide feedback before knowing the author. All comments must be specific, generous, and honest.
Only at the end does the author reveal themselves and add reflections.
We use a methodology designed to ensure multi-layered feedback:
- Descriptive Listening: What you literally heard (textures, rhythm, space, tone).
- Emotional Listening: What the sound made you feel or remember.
- Critical Listening: What seemed strong, unclear, or missing.
Click here to get the participation form.
Deadline: 13 November
Results: 14 November
Panel of Listeners:
Arto Tunçboyacıyan
Musician, producer
Serge Elkony
Sound engineer, Elkony Production
Shahen Khandkaryan (Shhau)
Music producer, composer
Hayk Makiyan
Journalist, Hetq
Armen Manassian
Musician, Armenia State Philharmonia
Where: State Philharmonia of Armenia, Shushiki Hall
When: November 15
Time: 15:00 — 16:30
Participation via Open Call
Musician, producer
Serge Elkony
Sound engineer, Elkony Production
Shahen Khandkaryan (Shhau)
Music producer, composer
Hayk Makiyan
Journalist, Hetq
Armen Manassian
Musician, Armenia State Philharmonia
Where: State Philharmonia of Armenia, Shushiki Hall
When: November 15
Time: 15:00 — 16:30
Participation via Open Call
institution
foundation
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